Aug 9, 2010

Google Analytics Blog: Segment Your Funnels Through The API

Segment Your Funnels Through The API

Say your website has a check out lead generation process and you want to understand funnel abandonment by new vs. return visitors. You can do this through the Web Interface using many segments, filters and exporting data. But who has time for that?

Enter the free, shiny, new Conversion Tracking Application from PadiTrack. Built on the Google Analytics API, it’s all about insights and action. You simply register with the site, use secure oAuth to access your data, and you’re off, creating useful funnels like this - notice the black box with “415 new” denoting the number of new visitors in the funnel:

According to Claudiu, CoFounder of PadiCode, the company that built PadiTrack, "We wanted to make accessible conversion funnel tracking, one of the most important analytics reports, to any web business out there. It has always amazed us how many websites don't have conversion funnel tracking defined in their web analytics accounts. We were challenged by that reality. Since we've built PadiTrack, we've been using it daily for all of our projects. We love it. It saves time, offers instant insight and helps us focus on what really matters for us: how many people convert."

With PadiTrack you can almost instantly visualize the conversion funnel for any major event. It works for sales, sign-ups, downloads, contact inquiries and anything else you can think of. The setup takes 3 or 4 minutes, conversion funnels can be created on the fly and and you don't need to wait to gather data: it is available retroactively. The product is available to all Google Analytics users and to them only.

“We played with a couple of web analytics APIs so far but the Google Analytics one has been the most powerful. It gave us the power to work with data and pull out reports that we couldn't get otherwise. We spent much more time building the interface than getting the reports out of the Google Analytics. The API is really easy,” says Claudiu.

We’re really excited about what the PadiCode team has built and are featuring it in our App Gallery. Have a look and let the PadiCode team know what you think.

Google Analytics Blog: Segment Your Funnels Through The API


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