May 14, 2010

Improve in Google Webmaster Tools


              A good news for site owners who are frequent users of the Top search queries feature in Webmaster Tools. Google is now providing more detailed data for each individual search query. Previously they just provide reported the average position at which site’s pages appeared in the search results for a particular page. Now with one click on a search query in the Top search queries report we can see a breakdown of the number of impressions and the amount of click through for each position that site’s pages appeared at in the search results, average position of site associated with that query.

Impressions are the number of times that site’s pages appeared in the search results for the query. Clickthrough is the number of times searchers clicked on that query’s search results to visit a page from site. In addition to impressions and click through numbers, we’ll also see a list of site pages that were linked to from the search results for that search query.

Google Webmasters shortened "Top Search Queries" to be just "Search Queries" in addition to the name change the Search Queries has several new updates, as showing an "Average position" column right on the main Search Queries page. This provides a quick at-a-glance way to see where site is showing in the search results for specific queries. The other change is that showing a "Displaying" number for Impressions and Clicks. This number represents a total count of the data displayed in the Search Queries table. The number in bold appearing just above it is a total count of all queries including the "long tail" of queries which are not displayed in the Search Queries table. When the "Displaying" number is not visible, such as when you select a specific country from the "All countries" drop-down menu, then the bold number is the total count of the data displayed in the Search Queries table.

The other addition made to Search Queries is a "Starred" tab. Next to each Query on the Search Queries page there is now a click able star icon. You can click the star icon for all of the queries that are of most interest. All of the queries that "star" will be consolidated under the Starred tab providing a super easy way to view just the queries care about.


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